OUR STORY

I might be from the UK but I have always lived in bikinis, whether it was during the warm(ish) Cornish summers at home or during an escape to a European beach. However, i've always found shopping for swimwear a struggle - designs were mundane, overpriced and weirdly sized.

The market is filled with either fast fashion brands - where collections feel impersonal and repetitive or Australian boutiques - whose styles are flattering and unique but are coupled with high prices and long shipping times.

In 2015, I started to design pieces that made me feel amazing and that didn’t cost an arm and a leg. My friends started to borrow my samples and would give me feedback on how confident and beautiful they felt whilst wearing them. This is where we started and over the past 6 years my brand has evolved into &Swim.

As we grow Mumma Pearce is there to pack each order with love - I don't know what I would do without her. She loves listening to how much you love &Swim season after season.

So to our new girls - welcome and to our returning girls - thank you. I genuinely do this everyday because I have a love for it and that is continually fuelled by seeing my &Swim family feeling confident and beautiful in my designs.

Love,
Josie xxx

Who we are is important to us

Bikinis made to work with your body. Exclusive designs with inclusive pricing—nothing exceeds £25. We prioritise mindful purchasing by centreing our values on quality, timeless designs and flattering cuts, discouraging unnecessary impulse buys.

Making intentional decisions is at the forefront of our day to day. From packaging to who we work with, everything is chosen for a reason.