Not Fast Fashion

We proudly distinguish ourselves from fast fashion brands by prioritising quality over trends. Our prices rival mass market retailers, but our pieces are designed to withstand time, not just one wear. We create small runs rather churning out high quantities, offering a limited range of well-thought-out styles.

Less is
More

Less is more and a good thing shouldn't have to end. We offer small runs of our designs and we never restock our styles. This avoids over-production, and reduces wasted surplus stock. We recognise the need for longevity within your swim collection, favouring quality to reduce the flow of worn-out pieces to landfills.

Inclusive Prices

Always under £25 and staying that way. Our pricing is intentionally chosen to rival our larger, mass market competitors - our own David vs Goliath story. We step up to the table with inclusive prices and quality checked designs.

Made to Flatter

Girls, we know wearing bikinis can be daunting but collection after collection our &Swim family share how confident they feel in our designs. We remain dedicated to continuing this standard across all our collections with flattering cuts and adjustable styles that work with your body. 

We are imperfect

We hold our hands up and admit we aren't perfect. Your feedback is so important to us, and we really do listen to it all. Through ongoing efforts, we will continue to grow and evolve

Ethical Practice

We are not a fast fashion retailer, all of our pieces are designed intentionally in house and packed by our (current) team of two. We want to offer high quality swimwear whilst keeping prices inclusive and ethical. Read our Ethical Trade Policy to find out more.